UX Audit Checklist: 15 Conversion Problems to Find First

Audit the journey, not isolated screens

A polished screen can still be part of a broken journey. Start with the path a real visitor follows from first arrival to the action that matters, then inspect where clarity, confidence, or momentum disappears.

Combine analytics with observation. Numbers show where people leave. Session recordings, support questions, interviews, and usability tests help explain why.

Clarity and relevance

• The first screen does not explain who the offer is for.
• The value is hidden behind internal language or broad claims.
• Pages compete for several unrelated primary actions.
• Navigation labels reflect company structure instead of user intent.
• Important information appears too late in the journey.

Trust and decision-making

• Claims have no evidence, examples, reviews, or useful detail.
• Pricing, process, ownership, or next steps feel uncertain.
• Forms ask for more information than the decision requires.
• Errors do not explain what happened or how to recover.
• The mobile experience looks less credible than desktop.

Performance and interaction

• The main content or action loads slowly.
• Layout shifts move controls while users are trying to act.
• Buttons and links do not clearly communicate their result.
• Keyboard focus and validation feedback are difficult to follow.
• The page has no reliable measurement for its primary conversion.

How long does a UX audit take?

A focused website or journey can often be reviewed in one to two weeks. Larger products need more time to cover roles, workflows, analytics, research, and testing.

What should a UX audit deliver?

You should receive evidence, prioritized findings, recommended changes, and enough context for a designer or developer to act without guessing.